Mar 21, 2026
3 min read
Harry Styles' new world tour will last seven months and include more than 50 concerts, but he won't be halfway around the world.In fact, you only go to seven cities and so on….
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Harry Styles' new world tour will last seven months and feature more than 50 concerts, but it won't be traveling halfway around the world.In fact, it only visits seven cities, and more than half of the concerts take place in New York's Madison Square Garden (30!).It may seem like a crazy idea, but hundreds of thousands of people sold out tickets almost immediately, in a digital choreography to be part of the collective experience of singing "Aperture let the light in. We belong together."
The first One Direction included Bad Bunny from this summer and Debí Tirar Más Fotos, also mentioned is Shakira's.Yesterday, the Colombian artist announced that he will end the Las Soones Ya No Lloran tour in Madrid with three concerts, which will take place on September 25, 26 and 27, 2026, after eight years without performing in the country.The show will also take place at the venue designed for the event, Shakira Stadium.
Organizing a huge world tour as a resident of one or more cities is a growing trend among the big music stars.Shakira and Harry Styles join a growing array of names, with thousands of examples from the past, from Sinatra mice in the 1960s to Elvis Presley in the 1970s or Céline Dion since the 2000s.
In the last decade, becoming a resident has been associated with decline - almost like a supernova before a star emerges;Today, spending several nights in a row in one place is an inevitable sign that an artist has reached the peak of his career, even if he has more tours.in Madrid.
The executive president of the community of Madrid, originally called the Palace of Sports, warned that the music venues are already a reality where many artists choose exclusive concerts and classical tours.This is what happened with Adele at Caesar's Palace or with U2 two years ago at the famous Sphere in Las Vegas, where every detail of the stage remained unchanged for 40 nights, while the show was complete.
Saucedo explains that the reason for this is an obvious logistical advantage: travel between cities is reduced and rapid assembly and disposal of equipment is eliminated.The managing director reflects, describing the concept of music as relaxed compared to the madness of concert management: "It has many advantages, it means more simplicity for the venue and significant cost savings. There are more advantages because there are no inputs and errors from the production."
music and money
To this comfort comes a certain factor: the economy.Music residencies are becoming popular as a formula that combines entertainment and business.The Movistar Arena, the second place in the world by activity, finds it very profitable to be a residence, especially since it does not generate additional costs, while the flow of people increases exponentially, and the income increases like never before.
"Sold out is guaranteed. If you don't sell out the previous concert, you don't advertise the next one," confirms Saucedo.The explanation ratified by the president and CEO of Global Talent Services (GTS), Narcís Rebollo: "It is obviously much more profitable in terms of production costs, because of loading and unloading problems, because of equipment problems...", he mentions, while emphasizing that this model is not new and that Spanish artists such as David Bisbal or - to a lesser extent - Malú have already used this alternative in their strategy.In fact, in cities like Las Vegas, where the Sphere hosts countless residencies, this trend has become a key part of the venue's entertainment.The same is happening in New York and its Madison Square Garden.
First, artists should see themselves on the street, suffering, maturing, adapting their style.
The music residency also turns the city into a tourist destination: fans of the artist come specifically to the venue to see the concert, which translates into revenue in the hospitality and accommodation sector.According to the GTS president, this type of show is becoming more common because it makes the show a more complete experience for fans who come to see their favorite artists, while maximizing benefits to the city."In the residency, 40% of the fans come from out of town, and that has a tremendous impact on the environment of the venue. From the point of view of catering, transportation, accommodation..." Saucedo recalls.
Artists also find advantages in this type of travel schedule.Again, Rebollo explains convenience as the main reason. "You can do three concerts a week and you don't have to travel to different capitals with all the equipment," he recalls.And added: "In a way, he's relaxed because of his ability to concentrate and his greatest vocal excellence, because the hours of travel, movement and sleep create more stress and tension."Compared to traditional tours, music residencies have become a competitive activity, although not all singers have chosen this performance model.For Saucedo, the answer lies in the stage he is in. "First he has to go out and find his fans, act; he has to see himself on the road, suffer, mature, adapt to his style."
Regardless, the shell is built as a basic element. Technology and musical experience are the basis of a successful game. Perhaps that is why the Dome in Las Vegas is hailed as the pinnacle of residential and its use of millions of LED lights makes it a sophisticated immersive venue par excellence.
Say goodbye to traditional routes.
The progress of the music has reached the Movistar Arena in Madrid, where Dani Martín has given 10 concerts in a row, marking a before and after in the Spanish music industry - "it's tiring but it gives us a lot of enthusiasm and we succeed" -.According to Saucedo, the key is in power: "Great players go to great places. Quality, experience, comfort for the atmosphere, everything is good in a place with these characteristics. For example, in a special event Sphere It is a time of change and we all benefit from the experience."
These patterns show that this is a movement that arises with more advantages than disadvantages, and a solution that appears time and time again among artists. Against all this, it is inevitable to ask: Is this the future of superstardom? For experts, the answer is clear: Some singers still prefer to take their music to as many cities, while others choose their fansconcentration in one place. As Rebollo concludes: "There are many concepts and many types of artists."At the same time, the CEO of Movistar Arena remembers that the music industry is big enough to take both models."We like balance. We don't want an artist to be here for three months."
Today, the music industry is looking for new formulas to connect with audiences and optimize shows.This is why residences are presented as an increasingly attractive alternative, providing a unique fan experience and efficiency in venue management.This model confirms what has already been said: success is no longer always measured by the number of cities visited, or the possibility of the stage becoming the center of the show for several evenings.
